How DJs Can Leverage Social Media
Everyone wants to be a DJ nowadays, not only young people but also older people. As an artist, you want to reach as many people as possible with your music, but how do you get that done? You depend on your fan base, but you have to build it. And how do you ensure that you maintain and increase this fan base? The answer to these questions can be found in this blog.
Why?
First of all, you have to ask yourself why you are going to use your social media. Social media are of course extremely suitable for marketing, but only really come into their own when you enter into the interaction. Therefore, try to think a little further than promotion. We believe that there are four reasons to use social media as an artist:
- Awareness: make sure you can be found online by building a portfolio of your talent. This way you can easily be found by potential fans, but also by bookers, promoters, and collaborators.
- Feedback: social media is the ultimate way to interact with your fans. Therefore, use it to hear what fans think of the musical path you walk.
- Communication: communicate the value you stand for as an artist, but also how you stand out from your competition. By building this yourself, you prevent others from doing it for you when you gather more fans.
- Network: last but not least. Use the short lines of communication from all channels to look for possible artists to work with, but also to maintain the relationship with your fans.
How?
Often you are so busy with your musical career that you forget to sell yourself. You should always prevent social media from becoming a neglected child because it is important to keep track of this on a regular basis. Don’t you do this? Then you get into a fight with the algorithm. And let’s be honest: you don’t want that. You might want to get an SMM panel service to help you get started.
Therefore, think of 3 or 4 pillars for your communication. By doing this, you bring focus and always know what to post about! It is important that you always think from the outside in, so: what do your followers want to see? And not: what do I want to tell my followers? That way, you’ll address the needs of your followers and they’ll probably be more likely to follow you at all and interact with you.
In addition, it is of course always good to show that you are a person. Light-hearted, everyday content does very well! This way your followers also get an impression of your interests outside of your person as an artist. For example, you can think of funny, inspiring, or informative content.
The most important thing here is: “trial and error”. Produce content, check statistics, and report to yourself. This way you get better and better little by little and you get a better insight into which content appeals to your target group.
ALSO READ: Ways for Online Music Promotion
Common mistakes
In addition to things that you do have to do, there are of course also a number of things that you should not do. And because after reading this blog you know exactly which mistakes you should not make, you can take that into account.
First of all, there is the well-known “Big things are coming, keep an eye on my channels-hype-message”. Our advice: don’t. Unfortunately, you’re (probably) no Hardwell, Tiësto or Steve Aoki yet, so the hype doesn’t outweigh what your fans can expect.
Secondly, there is a fine line between engagement and spamming. Make sure you don’t just post “download my mixtape now” messages, but also show interest in your fans’ opinions and involve them in your life. Of course, they don’t have to experience every minute of your day. We’ll say it again: it’s a fine line.
You see it more often, but it is better not to do it: place work that is half finished. It’s almost always accompanied by a shaky video, poor sound quality, and imagery that’s not really interesting. If you do want to do it, make sure it’s of absolute quality and that your fans are happy that they listened to your preview.
And last but not least: never post anything on your social media if you are angry or disappointed. An open door of course, but many people do it anyway. Oh yes, wrong behavior is of course also part of this!
The overall conclusion of this blog boils down to the following: be smart, use your wits, and make sure you have a clear strategy in mind. Using social media as a DJ is essential to reach your target group, but can also ensure that you lose your fans quickly. With these tips, we’re sure you can start building your fan base!